Dom Pérignon
Collector Bottle Digital Launch Lenny Kravitz Collaboration. Digital Art Direction · Mini-site Design · Visual Universe Development · Brand & Collaboration Positioning
Role & Contribution
For the launch of a collector edition bottle created in collaboration with Lenny Kravitz, the agency required a refined and expressive digital and print art direction to translate this unique partnership into a dedicated brand experience.
My intervention focused on the art direction of a mini-site and a printed press dossier, conceived as crafted settings designed to host the visuals and narrative surrounding the launch of the new bottle.
The visual approach was developed to reflect the singularity of the collaboration, combining elegance, intensity and contemporary expression within a controlled digital environment.
This work resulted in a coherent and immersive digital showcase for the collector release, ensuring clarity, consistency and alignment with Dom Pérignon’s brand codes, while elevating the storytelling of the collaboration.