L’ORÉAL LUXE

For its first participation at CES Las Vegas, L’Oréal Luxe required a forward-looking art direction to express its vision at the intersection of technology, artificial intelligence and beauty.

Working for an agency as part of a competitive pitch process, my intervention focused on the creation of a tech-driven visual universe, designed to structure and clarify the different narratives presented on stage.
I developed an art direction and proposed scenic projection concepts, including LED surfaces, neon elements and holographic effects, to support an immersive and coherent visual experience.

This art direction was selected by L’Oréal Luxe and provided a clear visual framework for the final show, ensuring readability, impact and consistency, while translating complex technological content into a refined, future-oriented brand expression.