LACOSTE BEAUTY

For the global digital launch of a new fragrance, Lacoste required a strong and contemporary digital art direction to support the event website and position the launch consistently across brand and retail platforms.

My intervention focused on the digital art direction of the launch, including the design of the event website for both mobile and desktop experiences.
The visual approach was developed to translate the fragrance’s positioning into a clear, impactful and immersive digital expression.

This work also supported the positioning of the launch across e-commerce platforms, ensuring visual coherence, clarity and consistency throughout the customer journey, from brand discovery to point of sale.