Ralph Lauren Beauty

For the exploration of a new fragrance direction, Ralph Lauren Beauty required creative ideas and art direction to investigate potential brand universes aligned with its heritage and storytelling foundations.

My intervention focused on the exploration of the brand’s visual and emotional territories, through the development of moodboards and the definition of atmospheres inspired by the fragrances.
Each creative direction was articulated around the brand’s core storytelling pillars, translating them into evocative narratives and cohesive visual worlds.

This work provided a structured creative framework, enabling the project team to explore, evaluate and refine these new fragrance directions.