L’ORÉAL LUXE

For its annual global event bringing together all L’Oréal brands and divisions, L’Oréal Luxe required a strong and coherent art direction to support the presentation of its results and the collective voice of the brands within the division.

My intervention focused on the artistic direction of the L’Oréal Luxe division, from the development of moodboards and concept research to the definition of a unifying graphic universe.
Working in collaboration with the agency in charge of the event, and building on the work of the artist selected for this occasion, I ensured alignment between concept, brand expression and stage narrative.

From initial concept to execution, this work extended to the design of presentation slides and printed materials, enabling the creative direction to be validated and deployed with clarity and consistency.