L’Oréal Event
Brandstorm Event. Art Direction · Graphic Universe Exploration · Concept Development · Visual Identity · Poster Design
Role & Contribution
For L’Oréal Brandstorm, the brand’s innovation-focused competition, L’Oréal required a bold and forward-looking art direction to express a tech-driven, avant-garde vision aligned with the program’s innovative spirit.
My intervention focused on the definition of the art direction and the exploration of a graphic universe, through the development of two distinct creative directions, one of which was selected.
This process led to the refinement of a strong visual language, translating innovation, technology and future-oriented thinking into a clear and impactful expression.
The selected direction was then developed through to the creation of the official poster, along with a set of visual assets extending the universe, providing a cohesive and striking visual identity for the Brandstorm initiative.