LANCÔME
New E-Youth Finder Application.
Art Direction · Key Visual Development · Campaign Visual Intent · Social Media Visuals · Storyboards for Hero movie
Role & Contribution
For the launch of a new version of the E-Youth Finder application, Lancôme required a strong and contemporary art direction to support the rollout of this tech-driven brand experience, developed in collaboration with an agency.
My intervention focused on defining the artistic direction for the launch, from the creation of key visuals to the development of visual intentions for the campaign, social media assets, and digital touchpoints. I also developed the storyboards for the campaign hero movie, ensuring a coherent visual narrative across all formats.
This work established a clear and consistent visual framework, enabling the agency and internal teams to deploy the campaign efficiently, while preserving brand identity, visual coherence and the original creative intent throughout execution.