Moët & Chandon
Social Media Visual Universe. Art Direction · Social Media Visual Strategy · Moodboards · Visual Intent · Brand Universe Structuring
Role & Contribution
To strengthen its presence on social media, Moët & Chandon required a clear and coherent art direction capable of structuring the brand’s visual expression across its different bottle universes.
Working with an agency, my intervention focused on the development of moodboards and the definition of visual intentions, designed to establish a strong conceptual framework for social media content.
This work resulted in a structured visual universe, enabling the brand to express the distinct identities of its bottles while maintaining overall coherence and consistency across platforms.
The resulting framework provided the brand and its partners with a clear creative structure, allowing Moët & Chandon to communicate on social media with clarity, alignment and a unified visual language.