LANCÔME
Mother Day campaign. Artistique Direction support / Visual creation.
Role & Contribution
For Mother’s Day, Lancôme required a clear and consistent artistic direction to support a brand-dedicated event and its social media activation.
My intervention focused on developing a creative moodboard, defining the creative and photographic intents, and translating this vision into visual guidelines adapted to social media platforms.
I also developed the storyboard for the hero film, ensuring coherence across all visual formats.
This creative proposal was selected as part of an agency competition, and subsequently provided a strong visual framework, enabling internal teams and partners to produce content efficiently while preserving brand identity, visual consistency and the original creative intent throughout execution